Overview

Our team created a compelling product vision that multiple stakeholder groups could rally around, and would serve the needs of a very diverse user group. Our high fidelity prototype brought a new bird migration data app to life, showcasing unique visualizations, geospatial data, educational content, local environmental issues and more.

‍

Solution

• Ran a large survey to validate product hypotheses across multiple audiences.
• Conducted in-depth interviews with bird scientists, Audubon corporate and field staff, board members, bird enthusiast and the general public.
• Crafted competitive positioning, messaging and brand architecture.
• Created an engaging visual prototype, using geospatial mapping visualizations, localized bird data and threat content 
• Provided data and tech architecture audit and recommendation.

Results

• Helped the Audubon team prioritize and align on a solution to meet the needs of multiple audiences.  
• The strong visual prototyping work set the foundation for the development of the v1 platform, which is now live at https://explorer.audubon.org/home

‍