Bird Buddy
Project Name
Product Launch
Industry
Smart Home
Company Size
Startup
Services
Product Design, Kickstarter, Fund Raising

Overview

Our team designed this unique and viral product, a smart bird feeder, launching it with one of the most successful kickstarter campaigns in history. We became a co-founder in the business, and managed the hardware design and development, in addition to the marketing launch.

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Challenge

Design, develop and launch an AI-powered bird feeder that helps people learn about the birds in your backyard. Capture bird photos, identity and organize them and alert users. Launch the product with a high-profile crowdfunding campaign.

Solution

  • Drove the Industrial Design, prototyping, manufacturer and development partner sourcing, electrical and mechanical engineering, international supply chain, and more.
  • Launch one of the most successful kickstarter campaigns to date.
  • Prota Ventures became a co-founder in the business.

Results

  • Raised $5m on Kickstarter and over $11m in year one.
  • $20M+ Pre-sales year 1.
  • 200k Units shipped in 2 years.