Overview

We partnered with Visa to design and execute an international campaign to test the demand for a new group purchasing financial product. The insights from this experiment were key to the go-to-market strategy and successful launch that led to the global launch of the campaign. 

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Solution

• Launched campaigns to test the same concept in India and the US.
• Developed a brand identity, landing pages and multi-channel digital ad campaigns.
• Localized messaging, imagery and context for each local market, while keeping a consistent test structure.
• Tested a variety of messages, channels, audiences and ad creatives to identify the most receptive prospects.
• Implemented a comprehensive post conversion survey, to prioritize receptivity to product features across multiple audiences.

Results

• This experiment’s insights drove the go-to-market strategy and global launch of the campaign.  
• Identified key regional variances in terms of channel, messaging and audience performance.
• Provided ‘in the wild’ validation, that fed into a broader program to shape product development direction.