Overview

We partnered with Clorox on a multi-phase program to validate a new pet care business. Our team started with quantitative research, proceeding through demand testing, product prototyping and development, growth marketing, and launching a functional e-commerce MVP.

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Solution

• Large-scale quant survey to understand audience receptivity and form testable assumptions.
• Digital demand test and landing page to test value propositions and an initial cat assessment.
• Co-develop a cat assessment with vets: ranks multiple conditions, provides tailored content product recs.
• Developed DTC e-commerce store MVP: sell personalized cat supplements based on assessment recs.
• Implemented complete technology stack: e-commerce, application, email marketing, and fulfillment.
• Managed acquisition: Paid search and social, organic social, partnerships, email drip campaigns, remarketing.

Results

• Completely new way to test a product in the market: we  managed the entire tech stack and marketing program.
• Extremely strong first-party acquisition results:  90% assessment completion, 1.5x lead target, 5.5x conv. rate goal, 5x lower target CPA.