Overview

Exelon, the largest utility in the US, wanted a partner that could add value across the product life cycle. Our team designed and developed cross-platform mobile apps and an ecommerce store, and managed all marketing, user acquisition and monetization. Based on traction, the app was spun out and sold.

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Solution

• Designed and developed the EcoCred website, iOS / Android apps and content.
• Monetized through B2C product ecommerce and B2B carbon offset.
• Managed cross-channel acquisition programs - Organic, paid search, social, email, in-app, push.
• Ran extensive audience and product validation experiments, funnel analysis, KPI reporting and optimization.

Results

• Grew the platform to 1 million users. 
• Due to the traction, Exelon, spun out and sold EcoCred to an outside firm.