Overview

While buying golf clubs, the founders identified a mid-market gap in the mature golf club market.  They started with a hypothesis that there is demand for a well designed, high quality, sub $1,000 set of golf clubs that could be manufactured and marketed profitably. Our team helped them design the product and launch the company, which is thriving startup today.

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Solution

• Validation tests to find product market fit as a new club manufacturer in the mid-market golf space.
• Created a D2C brand from scratch: product design, marketing, sourcing, manufacturing, distribution (digital and retail partners), fundraising.
• Developed ecommerce website and infrastructure to ship large product globally.

Results

• The initial growth strategy lead to $8M+ in year 1 revenue and a $10M series A raised in year 2.
• Stix has won a Red Dot Design Award and appearing in leading golf publications, like Forbes, Golf Digest, and Golf Magazine.
• The company is profitable and continues to expand it’s product line and market share.

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